STARZPLAY partners with Finyal Media to produce podcast series

Subscription video on demand service inks deal with podcast specialist to produce Vikings – The Nine Realms

StarzPlay, the subscription video on demand (SVOD) service, has partnered with Finyal Media, a regional production business specialised in podcast creation, to produce an Arabic podcast series.

The announcement follows StarzPlay’s increasing focus on Arabic content production on multiple digital mediums, having also announced its first original content series earlier this month.

StarzPlay said in a statement that it will collaborate with Finyal to produce a series of 12 episodes to be released around the same time as the historical drama series Vikings – the critically acclaimed series from creator and sole writer Michael Hirst depicting the remarkable tales of the lives and epic adventures of raiders and explorers of the Dark Ages.

Titled Vikings – The Nine Realms, the podcast’s storyline revolves around the Norse Mythology of Vikings and will feature two weekly episodes.

Nadim Dada, director of content acquisition, StarzPlay, said: “With the growing quality of Arabic audio content on podcast channels in the region, StarzPlay is pleased to partner with Finyal Media to create the story of The Nine Realms.

“This podcast greatly complements StarzPlay’s existing and ever-popular Viking themed content, allowing fans to go beyond the movies and series and learn about the history and mythology of their favourite characters. The partnership further underlines our commitment and focus towards Arabic content production as we continue to offer unmatched content to our customers on multiple fronts.”

Leila Alanani, CEO of Finyal Media, added: “Podcasts are an incredible storytelling medium and we strongly believe that Arabic language podcasts are a great way to help young people reconnect with the Arab world. We are excited to partner with StarzPlay to offer unique content for our Arab listeners.”

StarzPlay is available in 20 countries across the Middle East, North Africa and Pakistan, with more than 10,000 hours of content including premium movies, exclusive and Arabic series.

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