Finyal Media to launch first original drama podcast in MENA region

Launching in September, ‘The Basement’ is a fictional, mystery thriller podcast series in the Arabic language, featuring 13-episodes.

Regional podcast network Finyal Media has announced the upcoming launch of The Basement, the region’s first original scripted drama podcast series. The series, delivered in the Arabic language, is a fictional mystery thriller, centred around Fadi Younan a washed-up YouTube star who is looking for a way to reclaim his fame and success in the Arab world, using a box of long lost tapes he stumbles upon in a basement.

Set up as a podcast within a podcast, The Basement will launch in September on all podcasting platforms, including Apple Podcasts, Google Podcasts, Anghami, Deezer, Spotify and many more.

In the series, the main protagonist of the show, Fadi, starts a podcast himself where he plays the tapes he has discovered in the basement and discusses the mystery with his audience. As Fadi’s podcast show grows in popularity, trouble begins to arise as a result, the person who made the tapes is listening. 

The Basement promises to offer feature dynamic voice acting, realistic sound mixing, and cinematic music scoring.

Commenting on the new show, Leila Hamadeh, Co-Founder and CEO of Finyal Media, said: “We’re excited to launch the MENA region’s first original scripted drama series for the podcast medium next month. The drama podcast format, which plays out like a movie or a TV series is really growing in popularity, and it lends itself well to engaging storytelling that makes this particular genre of podcasts so captivating. Our new show is a first for the region and we’re excited to be leading the charge with the launch of this series created for Arab youth in the Middle East.”

Mshari Alonaizy, Co-founder and Chief Creative Officer, added: “It’s been our mission to create content that really resonates with the Arabic youth of the region. With The Basement we are looking to engage with our audience in a different way, to create something new, exciting and different that will provide lots of twists and turns, keeping listeners in suspense until the very end.

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